After leaving the Army, he headed to Australia in the mid-1950s, where he hoped he could take advantage of the lag in social trends reaching that part of the world.While there, he began a jukebox business that became one of that country's largest.

In 1967, he founded Telephone Marketing Programs (TMP) as an ad agency focusing on the Yellow Pages ad agency, and built the firm up through a series of acquisitions.

The business expanded into help-wanted agencies in the 1990s, which provided his introduction into commerce online.

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Andrew Mc Kelvey (October 13, 1934 – November 27, 2008) was an American business mogul and former chairman and chief executive of Monster Worldwide.

He returned to the United States in the early 1960s, and took a job with an ad agency on Madison Avenue, promoting products including Vaseline Hair Tonic.

At another agency, Meltzer, Aron & Lemen, he managed an account of a client that advertised in the Yellow Pages, which triggered the idea of pursuing the opportunity of advertising in telephone directories.In court, Mr Treacy's lawyers said he relied on Monster founder and chief executive Andrew Mc Kelvey and others to decide how to account for the options.Mr Mc Kelvey struck a deal with prosecutors before his death last November.Law360, New York (September 3, 2009, PM EDT) -- The former president and chief operating officer of Monster Worldwide Inc. District Court for the Southern District of New York on Wednesday imposed the sentence on James J. has been handed a two-year prison sentence and a .3 million fine following a securities fraud conviction over stock options backdating. Former general counsel Myron Olesnyckj assisted the government in its case against Mr Treacy.