Ian Lyons is one digital marketer who has made postdating a best practice.Until recently, Lyons was responsible for Be Ready, a major content initiative targeting business travelers.

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But isn’t that how it be if the search engines are to avoid devolving into inaccurate collections of outdated information?

The mere fact that I’m able to make the same argument five years later by using the same example sort of proves my point.

My recent article for Chief Content Officer magazine on Facebook’s Edge Rank, , was only in print for about a month before Facebook updated its algorithm, immediately making my column less relevant.

With magazine deadlines running months in advance, and the digital landscape changing on an almost daily basis, I’m surprised that doesn’t happen to me more often.

Sometimes, we might think our best content deserves a bunch of flowers, a reasonably-priced pasta, and a glass of chardonnay at the local Italian bistro.

But, bad puns aside, the decision whether or not to date your blog content (*groan*) is also about making the right impression on someone you hope will still be around when the coffee arrives: the reader.

What does impact the evergreen nature of a post is not the date it was written, but whether or not the subject matter itself is out of date.

And without dating the post, the reader has no way of assessing that possibility.

If more search traffic is the prime argument for removing the date stamp from blog content, then doesn’t it also prove that people care about dates?