OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.

Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.

Fortunately, many sites have ways of highlighting profiles and attracting extra attention.

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You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.

Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.

Women just have to click “Looking for: Casual Sex” and they will be bombarded with more attention than they know what to do with.

Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.

It’s all too tempting to craft your profile and let it lie fallow; the last thing you want is for others to judge you on outdated information.

You also want to take part in the site’s community.Other dating sites have different ways of keeping more active members in the forefront.OKCupid highlights new uploaded profile photos and gives a noted preference to people who answer more of their questions and quizzes.Is a Doctor Who fan going to look for phrases like “Whovian” or is she more likely to search for “Tardis,” “Tennant,” or “Smith,” or “Donna Noble was the best companion?” You have to think like the people you are hoping to attractwant to date and see how they talk about interests and hobbies that you share. You need to make sure that these feature prominently in your profile.This is one of those times where it is better to show, not tell; if you’re a geek looking for a geek, you don’t want to just state “Yup, I’m a nerd.” Drop some very specific keywords, whether it’s watching Game of Thrones or having a Green Lantern ring.