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Pat knows that to build a loyal audience you have to give them your best stuff at the very start on the relationship.
And since his audience is primarily comprised of bloggers and online marketers, he understands that at times we all go through dry spells of coming up with great content to write about.
I know what you’re thinking, the money is in the email list! We often get email addresses from lead generation sources such as conferences and webinars.
So, in an attempt to clean their list, the company drafted an email with the subject line, “Were we boring you?
” The opening paragraph included a message about how many of the subscribers were not opening the newsletter.
Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.
Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.
Sperry Van Ness then asked subscribers if they wanted to stay on the list or if there was anything that the company could do to better communicate their message.
The open rate skyrocketed to over 50% and they surprisingly did not receive as many unsubscribes as they originally thought.
I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.
Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.
In fact, email marketing is how he built his first business.